Harlem Blue premium craft beer

CAN

RELEASE

2021

GRINDERS

HUSTLERS

& DREAMERS

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RE-PRESENTING

Harlem Blue Premium Beer is RE-presenting craft beer

as we celebrate today’s grinders, hustlers and dreamers.

Our beers are handcrafted to reflect and match

our unique diversity of life here in New York City.

 HARLEM BORN. LOCALLY BREWED. 

 
 

FIRST PRINCIPLES

We like simple.

There are enough things in life that surprise you and are complicated. Making

and delivering great beer to great people should not be hard.

Everyone associated with Harlem Blue follows these simple FIRST PRINCIPLES. 

It's how we do.

Brew

Excellence

Celebrate

Moments

Be

Authentic

Tell Our

Stories

NEWSLETTER+

 

OUR BREWS

The inspiration for our brews always starts with our community, drinkability and flavor. Simple. Even when the alchemy to achieve the proper flavor profiles is more complex. 

We love to hear from our customers your thoughts and feedback on taste and especially how Harlem Blue was part of how you celebrate; whether after completing an odd job around the house, reaching a personal fitness milestone, or starting a new job, let us know.

It's why we're here.

1658 Ale

5.1% ABV       24 IBUs   

For our inaugural beer style, we selected the name 1658 Ale. 1658 is the year Dutch settlers are credited with founding the Village of Haarlem,

and we wanted this beer to reflect

a back-to-basics simpler time.

Reflecting a time before hops took over

the beer world,

it is a smooth and full-bodied American Pale Wheat ale, perfectly balanced for taste

and drinking in bunches.

 

We call it our Everyday Ale.

Not what you think of a "wheat beer." Gotta try it. It all comes down to the yeast, and ours is really tasty.

Hectic IPA

6.2% ABV       63 IBUs   

An old school IPA that pours a rich

amber hue. It has a look-you-in-the-eye

malt flavor, balanced perfectly with

confident American hops, and the end

result is a  full-mouth of

taste with smooth finish.

The name Hectic is a nod to author

and columnist, Roi Ottley and his column,

Hectic Harlem, which he wrote for the

historic Harlem-based newspaper,

The Amsterdam News.

SPEAK EASY

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Celebrate moments and share them with us.

FOUNDER & CEO

Julian Riley moved to New York City and followed his well planned, and well studied

vocation, to a prestigious law firm and success as a contracts lawyer. Over time,

as he grew into his Yankees' cap, enjoyed

evening basketball battles, and moved to Harlem, he recognized something was missing.

But he wasn't quite certain what.

Along the way came the perfect woman who helped build the

perfect family. Combine that with true friends, a good gig,

and more hoops games, everything seemed there. Almost.

Harlem does that to you.

Inspires the hustler to come out. In some. In him.

The result was a leap of faith with a backpack of determination.

Be an entrepreneur.

Build something in the community. By the community.

Harlem Blue Premium Beer is his story.

A very Harlem story.

 
Harlem blue beer blue light harlem prohibition

THE BLUE LIGHT

While researching the history of 20th Century Harlem and its under-recognized craftsmen,

I discovered that renowned gangsters Dutch Schultz and Owney Madden were not the only local “bootleg”

brewers distributing during Prohibition.

In fact, there was a strong underground of regular Harlemites who

liked to homebrew and served beer to socialize,

from the Renaissance Era and Prohibition, continuing through today. 

Notably, there was a brownstone speakeasy –for those in the know- that had

a renowned "House Brew." Whenever a fresh batch was tapped,

they'd announce the same with a blue light out front. That's

brilliantly brazen, and reveals authentic pride.

That blue light notice is what inspired my vision for Harlem Blue premium beer.

Such undaunted “I’m gonna do me” ambition to produce one’s own beer,

then to boldly and literally illuminate your craftsmanship with a blue light out front,

epitomizes OUR Harlem; then and now.  

With Harlem Blue, we seek to recapture this entrepreneurial energy,

without the lawbreaking of course.
 
We are currently brewing our beers locally under contract, with a traditional

co-packing relationship. We pledge to always craft our recipes on the

best brewing equipment we can find and continuously source

premium all-grain ingredients. Soon, we will be able to open a brewery in Harlem,

with a nod to the original blue light if you will, we

will be THE FIRST NEW PRODUCTION BREWERY IN HARLEM

SINCE PROHIBITION, while bringing jobs and the craft back to the community. 

All we need is your support.

Drink us. Like us. Support us.

And soon we’ll be the 1st new production brewery in Harlem since Prohibition.

 Always fresh and our best, that’s my pledge.  Harlem Blue is for you.

- Julian Riley, Jr., Founder & CEO